If you really want to make an impact and create something truly extraordinary with your website
design, then using multimedia at every stage of development is the best way to achieve this.
Multimedia is the use of video, sound, music and animation, and while there are a number of website design technologies available to provide a variety of different applications, the most commonly used are Flash, Shockwave, RealMedia and Java. At ICTA we have a specialist development team who can create dynamic presentations for your company, using any of the multimedia programs, each of which are explained a little further below:
Flash: One of the most widely used and effective multimedia tools on the market is Flash which, because it comes pre-installed on most browsers, has a very large user base and therefore accounts for a huge chunk of the market. A majority of web surfers already have the Flash plug-in installed on their browser so no download is necessary, providing another reason why this program is so popular. It is different to other multimedia design programs in that a whole website can be created using Flash instead of HTML, and the fact that is able to compress animations into extremely small files that look very impressive mean the end results and overall effects can be quite outstanding. The downside to developing an entire website using Flash technology is that it prevents effective optimization, so for anyone hoping for high rankings in the search engines, the use of Flash in website development should be selective.
Shockwave: This was the first multimedia website design program on the market and was brought out by Macromedia who then went on to develop Flash. It is a technology adapted from the most popular program used in traditional multimedia - Macromedia Director.Initially only really used by advertising agencies to create multimedia presentations and promotional CD's, Macromedia took the Shockwave program and adapted it for the web so they could harness a much wider and more diverse user base. While Shockwave is an excellent tool, it does not, however, have the same kind of usability or impressive capabilities of Flash, simply because Shockwave is merely the modification of an existing program created for an entirely different purpose - resulting in larger file sizes and a more complex development environment - and not designed specifically for a wide range of uses on the web.
Real Media: This encompasses Real Video and Real Audio and allows videos, music and sound to be played on the web. What makes Real Media superior to many other similar products is its streaming technology, meaning that when a certain file is selected it will begin playing almost immediately, before the full file has downloaded. This makes Real Media a popular and useful tool for showing video presentations and is often more effective than Shockwave.
Java: This is the exception to the usual rules of multimedia and unique in that it is the only website design technology that doesn't require a plug-in. It is a full cross platform
programming language and as most browsers support the Java language, it can be viewed by anyone. Shockwave files also have the option of allowing you to save them in Java format, thereby avoiding the need for the Shockwave plug-in. The downside of Java is that it is slow to load.
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